Category: Marketing

Market Share

Market Share, the proportion of total sales of a product (or type of product) by a company in a given market. Market share can be calculated by value or in terms of units sold. The product may be tightly defined or loosely; for example, the market share of a CD-ROM multimedia encyclopedia could be calculated […]

Market Forces

Market Forces, underlying influences on the operation of the economy. They boil down to supply and demand, which determine price and the allocation of resources. In a pure free market economy, market forces are unrestrained. However, in all countries, governments to a greater or lesser degree restrict the operation of the free market and therefore […]

Instalment Buying and Selling

Instalment Buying and Selling, in commerce, an exchange of consumer goods whereby the purchaser makes an initial payment, or down payment, and agrees to pay the balance of the purchase price in a series of periodic payments. The purchaser takes possession of the goods at the time of the first payment but does not obtain […]


I INTRODUCTION Advertising, a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the public, such as […]


I INTRODUCTION Marketing, the process of identifying, anticipating, and satisfying customer requirements for consumer goods or services. Early marketing techniques involved little more than making potential consumers aware of a product’s existence and benefits, and getting it to the market. Now, however, the marketing process starts even before decisions are taken about what products should […]

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